With AI tools, enterprises need to differentiate between hype and value – Business Intelligence Info

WhiletheremaybelotsofpotentialforenterprisesthatimplementAItools,alotofthehypethathasemergedoverthepastyearmaybejustthat:hype。

Theresstillafairlywidegapbetweenwhatalotoftheplatformscandoandwhattheiradvertisingsaystheycando,saidJoshSutton,headofdataandartificialintelligenceattheadvertisingconsultingfirmPublicis。

SapientinBoston。

Therescertainlynodenyingthehype,andtherearesomegoodreasonsfortheexcitementaroundAItools。

Advancesincomputationpower,combinedwithlargestoresoftrainingdata,havepushedmachinelearningcapabilitiesforwardatarapidrateoverthelastcoupleofyears。

Buttherearequestionsabouthowenterpriseswilltranslatethesecomputationalleapsintooperationalsystemsthatdeliverbusinessvalue。

InGartnersreport,HypeCycleforEmergingTechnologies,2016,cognitivesystemsandmachinelearningwerelistedatthepeakofinflatedexpectations。

Thishasledsomecommentatorstospeculatethatthehypeisrapidlyoutpacingtheabilityofthetechnologytodeliver。

ForSutton,theproblemisinviewingAIasanoverarchingtechnology。

Itsreallymadeupoflotsofdifferentdomains,suchasmachinelearning,naturallanguageprocessing,chatbotsandpredictiveanalytics。

Rightnow,companiesarelookingtosellsoftwareplatformsthatcombinealloftheseintooneproduct,butSuttonsaidsoftwarevendorsthattakeamorefocusedapproachandbuildtoolsthataddressasingledomaintendtodeliverbetterfunctionality。

TheresagrowingunderstandingthatthetermsAIandcognitivearecatch-allsforalotoftechnologies,hesaid。

ThingsareevolvingatsuchapacewhereIdontthinkyoucansaywhothemarketleaderwillbe。

TherealopportunitiesforusingAItoolstoday,Suttonsaid,comeintheareasofcollectingunstructuredsocialmediadatatogenerateinsightsaboutproductsandservices,developingchatbotsforcustomerserviceandengagement,andautomatingknowledgework。

Thefirsttwousesareutilizedtodaywithvariedlevelsofsuccess,andwillcontinuetoimproveastimegoesby。

AutomatingknowledgeworkthroughAItoolswillbeabittrickier,butitoffersthegreatestopportunity,Suttonsaid。

Itwillallowcompaniestoforgeentirelynewbusinessmodelsthatarentsimplypredicatedonreducinglaborcosts,butthatinventnewwaysoftacklingbusinessproblems,muchlikehowUberleveragedmobileadoptiontomakeiteasiertohailacab。

ThecompaniesthatareusingAItocreatedifferentmodelswillbethewinnersgoingforwardbecausetheyrecreatingacompetitiveadvantage,Suttonsaid。

Theyrecuttingcostoutasanaddedbenefit,but[thats]notthereasontheyredoingit。

Letsblockads!

(Why?

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