3 Reasons To Embrace Digital In 2017 – Business Intelligence Info

As2015windsdown,it’stimetolookforwardto2016andexplorethesocialmediaandcontentmarketingtrendsthatwillimpactmarketingstrategiesoverthenext15monthsorso。

Someoftheupcomingtrendssimplyindicateanintensificationofcurrenttrends,howeverothersindicatethattherearenewthingsthatwillhaveabigimpactin2016。

Takealookatafewtrendsthatshoulddefinitelyfactorinyourplanningfor2016。

1。

SEOwillfocusmoreonsocialmediaplatformsandlessonsearchengines

ClearlyGoogleisgoingnowhere。

Infact,in2016Google’swordwillstillessentiallybelawwhenitcomestosearchengineoptimization。

However,in2016therewillbesomechangesinSEO。

ManyofthesechangeswillbeduetothefactthatusersareincreasinglysearchingforproductsandservicesdirectlyfromwebsitessuchasFacebook,Pinterest,andYouTube。

Therearetworeasonsforthisshiftincustomerhabits:

Customersarerelyingmoreandmoreoncustomercomments,feedback,andreviewsbeforemakingpurchasingdecisions。

Thismeansthattheyaremostlikelytosearchdirectlyonplatformswheretheycanfindthatinformation。

Customerswhoareseekinginformationaboutproductsandservicesfeelthatvideo-andimage-basedcontentismoretrustworthy。

2。

Theneedtooptimizeformobileandtouchscreenswillintensify

Consumersareusingtheirmobiledevicesandtabletsforthefollowingtasksatasharplyincreasingrate:

Sendingandreceivingemailsandmessages

Makingpurchases

Researchingproductsandservices

Watchingvideos

Readingorwritingreviewsandcomments

Obtainingdrivingdirectionsandusingnavigationapps

Visitingnewsandentertainmentwebsites

Usingsocialmedia

Mostmarketerswouldbehard-pressedtolookatthislistandseeanycaseforcontinuingtoavoidmobileandtouchscreenoptimization。

Yet,forsomereasonmanycompaniesstillseemobileoptimizationassomethingthatisnicetodo,butnoturgent。

Thislackofasenseofurgencyseeminglyignoresthefactthatmorethan80%ofthehighestgrowinggroupofconsumersindicatethatitishighlyimportantthatretailersprovidemobileappsthatworkwell。

Accordingtothesamestudy,nearly90%ofMillennialsbelievethattherearealargenumberofwebsitesthathavenotdoneaverygoodjobofoptimizingformobile。

3。

Contentmarketingwillmovetoedgiersocialmediaplatforms

PlatformssuchasInstagramandSnapchatweren’tconsideredtobevalidtargetsformainstreamcontentmarketingeffortsuntilnow。

Thisisbecausetheywereconsideredtobetoounprovenandtoo“onthefringe”towarrantthetime?

andmarketingbudgetinvestments,whenplatformssuchasFacebookandYouTubeweresopopularandhadproventrackrecordswhenitcame?

tocontentmarketingopportunityandsuccess。

However,nowthatInstagramisenjoyingsuchtremendousgrowth,andisopeningupadvertisingopportunitiestobusinessesbeyondits?

brandpartners,it(alongwithotherplatforms)willbeseenasmoreandmoreviablein2016。

4。

Facebookwillremainastrongplayer,butthedemographicoftheaverageuserwillage

In2016,Facebookwilllikelyremaintheflagshipsocialmediawebsitewhenitcomestosharingandpromotingcontent,engagingwithcustomers,andincreasingInternetrecognition。

However,itwillbecomelessandlesspossibletoignorethefactthatyoungerconsumersaremovingawayfromtheplatformastheirprimarysourceofonlinesocialinteractionandcontentconsumption。

Somecompaniesmaybeabletomaintainstatusquofor2016withoutfeelinganynegativeimpacts。

However,othersmayneedtorethinktheircontentmarketingstrategiesfor2016totaketheseshiftsintoaccount。

Dependingontheirbrandingandtheproductsorservicesthattheyoffer,somecompaniesmaybeabletoprofitfromthesechangesbycustomizingthecontentthattheypromoteonFacebookforanolderdemographic。

5。

Contentproductionmustreflectqualityandvariety

Moreandmorebusinessesarefocusingmarketingeffortsoncontent。

Thismeansthat,ascustomershavemorecontenttochoosefrom,competitionisgoingtoincreasesignificantly。

In2016,contentwillremainKing,withanincreasingfocusonvarietyandandquality。

Whencompaniesarecreatingtheircontentmarketingstrategiesfor2016,theymaywishtoconsiderthefollowingwhentheymaketheirfinaldecisions:

BothB2BandB2C?

buyersvaluevideobasedcontentovertextbasedcontent。

Whilesomecuratedcontentisagoodthing,consumersbelievethatcustomcontentisanindicationthatacompanywishestocreatearelationshipwiththem。

Thegreatmajorityofthesesameconsumersreportthatcustomizedcontentisusefulforthem。

B2Bcustomerspreferlearningaboutproductsandservicesthroughcontentasopposedtopaidadvertising。

Consumersbelievethatvideosaremoretrustworthyformsofcontentthantext。

Hereisagreatinfographicdepictingtheimportanceofvideoincontentmarketingefforts:

Afinal,veryimportantthingtonotewhenconsideringcontenttrendsfor2016isthedecreasingvalueofthekeywordasawayofoptimizingcontent。

Infact,inanefforttocrackdownonkeywordstuffing,Google’soptimizationruleshavebeenupdatedtotokickoffendingsitesoutofprimeSERPpositions。

6。

OculusRiftwillcreatesignificantchangesincustomerengagement

OculusRiftisnotlikelytooffermuchtomarketersin2016。

Afterall,itisn’texpectedtoshiptoconsumersuntilthefirstquarter。

However,whatOculusRiftwilldoisinfluencethedecisionsthatmarketersmakewhenitcomestocreatingcustomerinteraction。

Forexample,companiesthathavenotyetembracedstorytellingmaywanttomake2016theyearthattheydojustthat,becauselaterin2016OculusRiftmaybetheplatformthattheircompetitorswillbeusingtotellstorieswhilegivingconsumersa360-degreevantagepoint。

Foradeeperdiveonengagingwithcustomersthroughstorytelling,see?

BrandStorytelling:WhereHumanityTakesCenterStage。

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